Instagram is quickly emerging as the top social platform for brands. With a more aesthetically pleasing newsfeed than Twitter, and a cleaner algorithm than Facebook, Instagram is vital to the digital health of any business.
However, Instagram is about more than just posting selfies and getting a handful of Likes. Here are 6 ways to get the most out of your company’s account today:
Complete Your Profile
The first step in even setting up your business’ Instagram account is to complete your profile. Craft a sentence or two highlighting your mission, and always include both a website, and a direct way for consumers to contact you. The more thorough you are, the more trustworthy and reliable you will appear.
Post Quality Content
While memes may get a lot of engagement on Facebook, Instagram should focus on original content created by your brand. Don’t reuse photos, and always be sure to keep the overall theme of your profile in mind when posting. A cohesive theme will help attract more followers than a timeline full of random shots.
Interact with Comments
No, you don’t have to reply to every single comment (especially if they are generated by spam), but giving comments Likes, and even responding to questions will help to build important trust between you and your followers. This trust will make consumers more likely to shop with your business, because they feel a personal connection.
Hashtags are vital to getting your content in front of audience. No matter the number of followers you have, these tags will help to bring new eyes to your platform, and consumers to your company. Be specific with the hashtags you use, and always aim to include between 11-30 on every post.
Follow People Back
Especially when first establishing your Instagram account, be sure to follow people back. By doing this, you are more likely to gain and maintain more followers over time, and build those great consumer relationships, since buyers are more likely to stick with a brand they feel connected to.
Use Outside Apps
Don’t be afraid to get creative with the apps you use to generate content for your page. Learn how to use Boomerang for trendy videos, or create beautifully edited pictures with PicTapGo. Improving your content with the help of outside apps can boost your account’s value easily, and often for free.
Instagram is a leader in digital media, so do your research and start perfecting your profile today.
What are your best tips for Instagram?